JackElderDesign

JackElderDesign

JackElderDesign

Verizon Stream TV

Verizon Stream TV

Verizon Stream TV

03

03

RESPONSIBILITIES
UI DESIGN
UI DESIGN
UX DESIGN
UX DESIGN
DELIVERABLES

Mobile, Tablet & TV App

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INTRO

W12 were aksed to design Verizon's latest streaming experience, Stream TV. 

Stream TV is a next-gen Android TV powered streaming platform to be enjoyed across multiple different devices - from TV right down to phone.

My role was predominantly working across the mobile and tablet apps, but as the project demanded, close collaboration amongst the team was necessary to ensure a seamless experience across all devices.

W12 were aksed to design Verizon's latest streaming experience, Stream TV. 

Stream TV is a next-gen Android TV powered streaming platform to be enjoyed across multiple different devices - from TV right down to phone.

My role was predominantly working across the mobile and tablet apps, but as the project demanded, close collaboration amongst the team was necessary to ensure a seamless experience across all devices.

A refined user interface was developed to offer the user a intuitive and effective way to navigate the experience. Giving the content prominence was key - the overall look & feel upheld the Verizon brand identity, without overwhelming the content it was displaying.

To maintain consistency and ensure a streamlined process, a foundational design system was established early in the project. This system provided reusable components, guidelines and rationale for the Stream TV platform.

By implementing this scalable approach, we were able to work more efficiently, and it allowed for future adaptability and growth of the product, post MVP.

A refined user interface was developed to offer the user a intuitive and effective way to navigate the experience. Giving the content prominence was key - the overall look & feel upheld the Verizon brand identity, without overwhelming the content it was displaying.

To maintain consistency and ensure a streamlined process, a foundational design system was established early in the project. This system provided reusable components, guidelines and rationale for the Stream TV platform.

By implementing this scalable approach, we were able to work more efficiently, and it allowed for future adaptability and growth of the product, post MVP.

Ensuring effortless and effective content discovery was a priority - we wanted to keep friction or frustration to a minimum for the user while browsing this experience, looking for their next show to watch.

With this in mind, we implemented a dynamic home screen that would react to the user’s past viewing history, preferences and trending content.
Surfacing media they were likely to enjoy and interactive with, based on the data we had at hand.

The homepage would also allow vendors to showcase up-and-coming or in demand content with curateable modules for this purpose.

Ensuring effortless and effective content discovery was a priority - we wanted to keep friction or frustration to a minimum for the user while browsing this experience, looking for their next show to watch.

With this in mind, we implemented a dynamic home screen that would react to the user’s past viewing history, preferences and trending content.
Surfacing media they were likely to enjoy and interactive with, based on the data we had at hand.

The homepage would also allow vendors to showcase up-and-coming or in demand content with curateable modules for this purpose.

A smart search and filtering funtionality was also introduced, allowing users to refine their search based on genre, language, release year, and even mood, ensuring an intuitive discovery experience.

A smart search and filtering funtionality was also introduced, allowing users to refine their search based on genre, language, release year, and even mood, ensuring an intuitive discovery experience.

With multiple content providers contributing media throughout the platform, users needed to understand the type of content they were engaging with and where it originated in an intuitive way. To facilitate this, clear signposting was integrated, ensuring that users could easily distinguish between different content sources.

Furthermore, a structured point-based system was developed to determine how and when content from various providers would be displayed. This system took into account the user’s specific streaming package, ensuring a tailored and logical presentation of available content while maintaining fairness among content providers.

With multiple content providers contributing media throughout the platform, users needed to understand the type of content they were engaging with and where it originated in an intuitive way. To facilitate this, clear signposting was integrated, ensuring that users could easily distinguish between different content sources.

Furthermore, a structured point-based system was developed to determine how and when content from various providers would be displayed. This system took into account the user’s specific streaming package, ensuring a tailored and logical presentation of available content while maintaining fairness among content providers.

The ability for users to download content for offline viewing was a crucial feature, ensuring seamless access to media across devices, even with limited or no internet connectivity.

To support this, we implemented user-friendly download functionality that allowed users to easily save content for later viewing.

A key consideration was ensuring a smooth user experience, from initiating a download with a single tap to providing clear notifications when downloads were completed, expired or encountered an error.

The ability for users to download content for offline viewing was a crucial feature, ensuring seamless access to media across devices, even with limited or no internet connectivity.

To support this, we implemented user-friendly download functionality that allowed users to easily save content for later viewing.

A key consideration was ensuring a smooth user experience, from initiating a download with a single tap to providing clear notifications when downloads were completed, expired or encountered an error.