JackElderDesign

JackElderDesign

JackElderDesign

BT Future Customer Journey

BT Future Customer Journey

BT Future Customer Journey

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RESPONSIBILITIES
DESIGN
DESIGN
DELIVERABLES

Figma Prototype

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INTRO

As part of an overarching strategy piece BORN were undertaking for BT, I was tasked to visualise a future customer journey for BT Broadband Pro.

BIO Strategists had already plotted a detailed blueprint for the future of BT Broadband Pro, my job was to condense this information and create a bold visualisation of the new customer journey.

As part of an overarching strategy piece BORN were undertaking for BT, I was tasked to visualise a future customer journey for BT Broadband Pro.

BIO Strategists had already plotted a detailed blueprint for the future of BT Broadband Pro, my job was to condense this information and create a bold visualisation of the new customer journey.

As a prototype to be shared internally amongst BT stakeholders, my challenge was to organise and exhibit the information effectively, creating an artefact that would be at home underneath the BT banner.


Visually, I used the BT “energy line” as the thread of the timeline. I employed two different styles of card to exemplify the different type of touchpoint - the more conventional square card for interactions already within the customer journey, and a more celebrated, circular card to call out “new opportunity” cards. 

As a prototype to be shared internally amongst BT stakeholders, my challenge was to organise and exhibit the information effectively, creating an artefact that would be at home underneath the BT banner.


Visually, I used the BT “energy line” as the thread of the timeline. I employed two different styles of card to exemplify the different type of touchpoint - the more conventional square card for interactions already within the customer journey, and a more celebrated, circular card to call out “new opportunity” cards. 

In the background I employed pattern and gradient to glide the users eye across the page and give depth to the design as a whole. The bright glow I added to the energy line, along with a subtle drop shadow really help elevate the key pieces of information.


This was a very fast paced project, so It was a joy to get stuck into a very new information and turn around a piece of work I’m ultimately very proud of. If more resources and time were available it would have been great to make the prototype more interactive, roll- over states and parallax could have really taken the project to the next level.

In the background I employed pattern and gradient to glide the users eye across the page and give depth to the design as a whole. The bright glow I added to the energy line, along with a subtle drop shadow really help elevate the key pieces of information.


This was a very fast paced project, so It was a joy to get stuck into a very new information and turn around a piece of work I’m ultimately very proud of. If more resources and time were available it would have been great to make the prototype more interactive, roll- over states and parallax could have really taken the project to the next level.