JackElderDesign
JackElderDesign
JackElderDesign
Nielsen IQ website redesign
Nielsen IQ website redesign
Nielsen IQ website redesign
04
04
RESPONSIBILITIES
UI DESIGN
UI DESIGN
UX DESIGN
UX DESIGN
DELIVERABLES
Responsive website
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INTRO
NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence.
They deliver data insights to retailers, manufacturers, and our partners through comprehensive data sets and powerful insights.
NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence.
They deliver data insights to retailers, manufacturers, and our partners through comprehensive data sets and powerful insights.
The deliverables for this project were a fully responsive website, along with a clickable prototype and design system that would act as a single source of truth for NielsenIQ’s digital presence.
Working within a team, I joined this project post discovery phase. This meant my role leaned towards working on the visual language and UI elements, along with UX responsibilities.
The deliverables for this project were a fully responsive website, along with a clickable prototype and design system that would act as a single source of truth for NielsenIQ’s digital presence.
Working within a team, I joined this project post discovery phase. This meant my role leaned towards working on the visual language and UI elements, along with UX responsibilities.
Nielsen provides huge amount of content and data. It was essential this was organised efficiently. An Easy to navigate website was essential, with key content groups being easy to access anywhere in the experience. We defined a three level navigation model:
Discovery
(Home, insights and solutions pages) which would provide a holistic overview of Nielsens content and includes top level information.
Decision
(Categories, Portfolios, Careers overview and Contact us), which acts as an introduction to different content within a sub-section. When appropriate, users can search or filter to effortlessly narrow down content.
Destination
(Articles, Products, Leadership profiles) is the deepest level and contains detailed information about specific topics. Whether an article, or product - users have made conscious decision to arrive here.
Nielsen provides huge amount of content and data. It was essential this was organised efficiently. An Easy to navigate website was essential, with key content groups being easy to access anywhere in the experience. We defined a three level navigation model:
Discovery
(Home, insights and solutions pages) which would provide a holistic overview of Nielsens content and includes top level information.
Decision
(Categories, Portfolios, Careers overview and Contact us), which acts as an introduction to different content within a sub-section. When appropriate, users can search or filter to effortlessly narrow down content.
Destination
(Articles, Products, Leadership profiles) is the deepest level and contains detailed information about specific topics. Whether an article, or product - users have made conscious decision to arrive here.
Referencing a visual identity which mainly comprised of print specifications, we had creative license with how to articulate this onto a digital experience.
Referencing a visual identity which mainly comprised of print specifications, we had creative license with how to articulate this onto a digital experience.
Nielsens new mark was a key component of their new brand identity and it was essential to use it throughout the visual language. Whether in page transitions, patterns or icon design - we wanted it to run in the DNA of the website.
Nielsens new mark was a key component of their new brand identity and it was essential to use it throughout the visual language. Whether in page transitions, patterns or icon design - we wanted it to run in the DNA of the website.
